These square booklets operated on the exact same premise as our monthly sales flyers, just scaled up for brands with larger product lines. When a winery had too many bottles to fit on a standard one-sheet, I’d expand the real estate and build out a multi-page layout, ranging anywhere from a quick 4-page bi-fold to a robust 20-page booklet. Just like the single flyers, I pulled design cues directly from the winery’s existing branding to ensure a seamless visual identity from cover to cover.

Because these were distributed to our reps nationwide, they required the same heavy data management to accommodate regional pricing. Managing variable data across different states in a multi-page document meant the typesetting had to be absolutely flawless. Our compliance team audited every page to verify the numbers before giving us the final green light. Once cleared, we printed and shipped the monthly allocations directly to the reps in the field.