Our wine sales flyers were essential tools for our reps across the country, requiring monthly updates to keep up with shifting inventory. For the design phase, I tailored each layout directly to the wine\u2019s original brand identity. I\u2019d pull visual cues from their websites and existing marketing materials to ensure our flyers felt completely native and cohesive with their established look.<\/p>\n\n\n\n
The real challenge with these was the sheer amount of variable data. Every state had its own distinct pricing tiers, and the numbers had to be flawless. Because of this, our compliance department was heavily involved in the workflow, auditing the layouts and giving the final green light before anything went to press. Once the files were cleared, we printed and shipped a precise allocation to each rep nationwide so they were fully stocked for the month.
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